Zillow/TruIia Merger Approved

Right before the end of this past weekend, Zillow and Trulia’s blockbuster merger was finally approved by the Federal Trade Commission, but is this ruling ultimately a positive adjustment for homebuyers? Two of the leading websites within the real estate industry for both REALTORS and consumers worldwide are now under the same roof, meaning they control a tremendous amount of the available online real estate presence. Check out the excerpt from the article from Inman Select below, and click here to read more from the original article.

FTC will not block Zillow-Trulia merger
Federal agency completes investigation, merger expected to close as early as Tuesday

“The decision puts an end to speculation that antitrust regulators might impose conditions on a deal that puts ownership of the two most popular U.S. real estate search sites under the same roof.

ZT

Although Zillow executives say they plan to continue keep the Trulia brand and website alive, the merger could pave the way for it to raise the rates it charges for ads and leads across sites including Yahoo Homes, AOL Real Estate, HGTV’s FrontDoor, HotPads and MSN Real Estate.

Zillow and Trulia both get more traffic than the third-biggest national portal, realtor.com, but capture only a fraction of the more than $10 billion real estate brokers and agents are thought to spend to market their services online, Zillow CEO Spencer Rascoff has noted…”

Although both Zillow and Trulia can be good sources for gaging the market, they now have more influence in the market than ever before, which may result on consumers relying on them too heavily. Now, more than ever, it is important to buy and sell through a licensed real estate professional, particularly for their unique market knowledge, their ability to physically see homes, and their second opinion to confirm the online information you find on sites such as Trulia/Zillow.

What It Means For Agents

It will be interesting to see what two powerhouses joining forces can do to improve the market through innovation in the home buying experience and process, but do not be fooled… this merger does not make REALTORS more irrelevant. In fact, we are now more important than ever!

To learn more about what to expect from this merger, readers can click here.

To get more information from previous proceedings, click here.

If you would like to discuss this article and merger or for any of your real estate needs, contact me, your California Real Estate Lady, by calling (858) 848-7555 or e-mailing melinda@carealestatelady.com!

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